Selected work by Aaron De Simone


Brand + Identity creation as well as launching and curating the website and newsletter content for I HEART LUXE, a shopping and lifestyle guide for women that covers fashion, beauty, design, lifestyle, and luxury travel. Established the site as a top lifestyle site with over 2.2 million visitors, and a newsletter that reaches over 80,000 subscribers a month.

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Lead Designer & Manager of a team of visual and interaction designers; directly involved in product and brand strategies; reporting directly to the CEO. Focused on UX/UI, Brand, for multiple platforms, iOS, Android, and Web.

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Identity and branding for I Heart Media Inc. IHM handles my freelance graphic design business and Pinterest tastemaker opportunities, as well as all corporate ad campaigns and partnerships for I Heart Luxe.

Snow Report

Snow Report is an iPhone app that utilizes free weather APIs to create a personal snow report of your favorite mountains. It utilizes push notifications to alert you of conditions on mountains near you as well as providing avalanche warnings. It is currently in development.


Hello! I'm an experienced multidisciplinary designer + manager with over 10+ years working in agencies and in-house design departments, developing and supporting both small and world-class brands across multiple touch points and platforms.

Delightful user experiences, pixel perfect design, mobile UI, and brand development are what I'm excited and passionate about. I believe that design is not just how something looks, but how it works- I care about every detail and how every interaction feels.

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